PPC Pay Per Click
Also known as the cost-per-click (CPC) model is Used to drive traffic to websites, Primarily based on keywords, Associated with first-tier search engines like Google Ads, Amazon Advertising, and Microsoft Advertising.
Also used on social networks like Facebook, Instagram, and Twitter
An internet advertising model where advertisers pay publishers when an ad is clicked
Pay-per-click (PPC)
is a digital marketing model where advertisers pay when someone clicks on their ad. It's a way to buy visits to a website.
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How does PPC work?
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Advertisers bid on keywords to appear in search results Advertisers pay a publisher when someone clicks on their ad Advertisers can target specific audiences based on their search history, demographics, and more.
Benefits of PPC.
PPC can be cost-effective
PPC can be built and managed in-house
PPC can be tracked and measured PPC can help businesses stay ahead of competitors
PPC can help businesses increase sales and boost brand visibility.
PPC platforms
Google Ads is a PPC advertising solution that allows businesses to bid on keywords.
Facebook is a social network that offers PPC advertising.
PPC vs. SEOPPC
is different from SEO, which is the process of optimizing pages to increase organic traffic to a website.
Maximising Your ROI With PPC
Conversion Rate Optimisation
Performance Analytics
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Google Ads
Marketing Strategy
Keyword Research
Ad Creation
Landing Page Strategy
Account Setup
Tracking Setup
Campaign Launch & Management
Reporting and Consultations
LinkedIn Ads
Targeting Criteria
Lead Generation Forms
Content and Ad Creation
Campaign Management
Our team of digital marketers lives and breathes optimisation. We analyse user behaviour patterns and performance insights to fine-tune on-page content and multichannel campaigns, driving more qualified leads and maximising your return on ad spend.
We dissect data from every campaign, channel, and tactic to identify the performance trends and outcomes that matter most to your business. Our detailed reports translate these findings into actionable insights, powering future marketing strategies and fostering long-term growth.
Google Ads is a powerful tool to attract your ideal customers exactly when they are looking for you. Our Google Ads management service includes setup and maintenance by a Google Ads Certified specialist to ensure optimal performance and ROI.
We start with a comprehensive client meeting to understand your goals, budget, and business value proposition. We research your competition and create a tailored marketing strategy to achieve your objectives.
We perform thorough keyword research, including long-tail keywords, to determine the best phrases to bid on. Keywords are organised into themes to best match with the right ad and landing page, ensuring consistency and maximising results.
We create multiple ads per ad group to test which messaging yields the best response. Ads are crafted from value propositions developed during our strategy meetings and are approved by you before launch.
We analyse your landing pages against competitors and suggest enhancements or new pages if necessary. This ensures a better user experience and higher conversion rates.
Our setup focuses on getting results rather than default settings designed to make Google money. We limit automated features and use the latest industry tactics to leverage your strategy and keywords.
We integrate your Google Ads account with Google Analytics and set up conversion goals to track the campaign's success, including form fills, email sign-ups, phone calls, and ecommerce sales, meaning each campaign is wholly measureable.
After final approval, we launch the campaign and provide continuous monitoring and management. We adjust keywords, bids, and strategies to ensure optimal performance, providing regular updates on campaign progress.
We provide monthly reports on campaign performance and are available for consultations to discuss improvements and strategies for ongoing success.
LinkedIn Ads are highly effective for lead generation, especially in the B2B sector. By leveraging LinkedIn's rich demographic data, you can target decision-makers and influencers directly.
We set up targeting criteria based on location, job title, company name, industry, degree, and professional interests. This precision targeting ensures your ads reach the right audience.
LinkedIn's built-in lead generation forms pre-populate with user profile data, making it easy for prospects to connect with your business. We integrate these leads with your CRM or marketing automation system for seamless follow-up.
We help create compelling ads and downloadable content, such as eBooks, to engage your audience. Our team ensures your ads are tailored to resonate with LinkedIn users and generate high-quality leads.
Our service includes setup and ongoing management of LinkedIn campaigns. We optimise ads, track performance, and provide regular reports to ensure your campaigns are effective and delivering results
What Do We Need Next?
CRM Set Up
